The Tuscaloosa News – 11 Mar 2007
My friend Alfred Sheinwold, who originated this column as “Sheinwold on Bridge” in 1962, died 10 years ago this past week. Freddy was a bidding innovator, editor, administrator and in seven decades, one of the game’s great writers. Sheinwold wrote up today’s deal for “The Bridge World” magazine in 1946.
East, Albert Morehead, was a brilliant player, a lexicographer and another outstanding journalist. (For a while. Morehead and Sheinwold worked together on “The Bridge World” staff.)
South dealer, N/S vulnerable
North’s raise to 4NT was “quantitative.” not ace-asking, and South, with a minimum, passed.
Lead: 
5
When West led a diamond, the contract looked impregnable: South would lose two spades and a diamond. Morehead started his campaign by playing low, South won with the nine and led a spade to finesse with dummy’s jack and Morehead followed with the six.
This series of plays almost compelled South to go down. Had South but known, he would have continued with the king of spades from dummy, but East’s six might have been a singleton.
So South returned a club to his hand and led a spade to the ten. Morehead took the queen and led a club. South won and forced out the ace of spades, but Morehead led a third club. South then had only nine tricks: two spades, three clubs, a diamond and three hearts.
He had to lead a diamond, and Morehead produced the ace and cashed the 13th club to beat the contract!
Had Brilliancy Prizes existed back then, Morehead would have won one for his defense. Sheinwold would have won for journalism.