What’s My Line? is a weekly panel game show, which originally ran in the United States from 1950 to 1967 with several international versions and subsequent U.S. revivals. The game tasked celebrity panelists with questioning contestants in order to determine their occupations. It is the longest-running game show in the history of US prime time network television. What’s My Line? won three Emmy Awards for “Best Quiz or Audience Participation Show,” in 1952, 1953 and 1958 and Golden Globe for Best TV Show in 1962.
After the first four episodes, the show gained its initial sponsor: Stopette spray deodorant made by Jules Montenier, Inc. Stopette was the modern product of its time. Before the days of the modern deodorant products we are familiar today, deodorant was made in either cream or liquid. Stopette was a liquid deodorant, but it was known as “The Original Spray Deodorant.” Why it was called a spray and not a liquid was due to the packaging the deodorant came in. It was packaging no one had ever seen before— the flexi-plastic squeeze bottle. Stopette’s quick work was known in advertising lingo as “Poof! There Goes Perspiration.”
Dr. Montenier didn’t sit on Stopette’s success . He created yet another product. This product was Finesse, a
new golden colored cream shampoo. Known as the “Flowing Cream Shampoo,”. Finesse was packaged in an unusual flexi-plastic bottle known as the “Accordion Squeeze Bottle.” It was specially designed this way, so when the bottle was squeezed, the right amount of shampoo was poured out— no more, no less.
While in the US…in the 50’s …fashion was “squeezing a finesse” … in 2010 during the World Bridge Series…the dilemma was … the Squezze or the Finesse …
Second session of the Rosenblum´s Quarter Finals , where the team 
Nickell faced the team Robinson. Board 27 Dealer South, None Vul
|
| Oeste | Norte | Este | Sur |
| Nickell | Robinson | Katz | Boyd |
| Paso | |||
1 |
Paso | 2 |
Paso |
| 4 |
Paso | 4 |
Paso |
| 6 |
The End |
Lead: 
6
Nickell´s A won the trick, A y K and 
Q. When South ducked, declarer played the J…South won the trick with his A, returned a heart & the declarer ruffed. He continued playing his last diamond, went to the table and took the spade finesse…+920.
In the other Room:
|
| Oeste | Norte | Este | Sur |
| Woolsey | Rodwell | Stewart | Meckstroth |
| Pass | |||
| 21 |
Pass | 22 |
Pass |
| 23 |
Pass | 2NT | Pass |
| 34 |
Pass | 45 |
Pass |
| 56 |
Pass | 6 |
The End |
1) 11-15 and 6+ clubs maybe 4/5 second suit
2) General inquiry
3) Not 4+/ some shortness
4) /Short &max
5) RKC
6) 5=2 KC’s + Q
During the bidding most of BBO commentators…quickly saw that the danger of the hand was that declarer played North for the K and Q… choosing the squezze instead of the finesse…
Lead: 4
Woolsey’s A won the trick, A y K and 10. Meckstroth won with his A and continued with the 7, declarer ruffed and played the Q, North discard the 10 and South 2….J, North discard the 8 and South 2…then came the 2, North discard the 4 and South 2…Now K, North played the 6, dummy and South played …Kit continued with the 9 to the Q…North pitched a spade and South a heart… Last 3 cards position:
|
Kit…K…y 8…al A…one down.
Karen Allison closed the comments with: If Kit was playing for a swing, this was an opportunity – he knew his opponent in the same seat was Nick Nickell who was likely to play for the finesse. And squeezes are sexier than finesses, right folks 😆 … After going down … no doubt…Kit Woolsey would have felt much better if he could get a Stopette Poof …
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