What's My Line? is a weekly panel game show, which originally ran in the United States from 1950 to 1967 with several international versions and subsequent U.S. revivals. The game tasked celebrity panelists with questioning contestants in order to determine their occupations. It is the longest-running game show in the history of US prime time network television. What's My Line? won three Emmy Awards for "Best Quiz or Audience Participation Show," in 1952, 1953 and 1958 and Golden Globe for Best TV Show in 1962.

After the first four episodes, the show gained its initial sponsor: Stopette spray deodorant made by Jules Montenier, Inc. Stopette was the modern product of its time.  Before the days of the modern deodorant products we are familiar today, deodorant was made in either cream or liquid.  Stopette was a liquid deodorant, but it was known as “The Original Spray Deodorant.”  Why it was called a spray and not a liquid was due to the packaging the deodorant came in.  It was packaging no one had ever seen before--- the flexi-plastic squeeze bottle. Stopette’s quick work was known in advertising lingo as “Poof! There Goes Perspiration.” 

Dr. Montenier didn’t sit on Stopette’s success .  He created yet another product.  This product was Finesse, a new golden colored cream shampoo.  Known as the “Flowing Cream Shampoo,”.  Finesse was packaged in an unusual flexi-plastic bottle known as the “Accordion Squeeze Bottle.”  It was specially designed this way, so when the bottle was squeezed, the right amount of shampoo was poured out--- no more, no less. 

 While in the US...in the 50's ...fashion was "squeezing a finesse" ... in 2010 during the World Bridge Series the Bridge...the dilemma was ... the Squezze or the Finesse ...