The French Federation Launches Promotional Actions

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Actions, tools and ideas for clubs to prepare a campaign to promote bridge …

By Ana Roth
On 26 August, 2012 At 12:03

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The French Bridge Federation invites clubs to participate in a national bridge promotional campaign from 1 July to 4 November 2012. Actions, tools and ideas for clubs to prepare a campaign to promote bridge … The FFB and bridge clubs meet at a single effort: Bridge … you’ll be surprised!


– Recruiting new players
– Draw bridge players not yet federated to discover the competitive bridge.

It offers bridge clubs a range of promotional “turnkey” items, for each to select what they consider appropriate for their environment:

– Discovering bridge (in clubs and activities at various public places …)
– Sponsorship: “Lets Bridge together” (club tournaments for players federated or not)
– Marketing: “Welcome Federation” (for new members, subject to conditions)

Each club may select one or more of these elements. It is possible, for example, organizing open days, or a tournament and offer the possibility of federation as welcome to visitors.

The Federation will provide support and inform the media each of these events.

These actions revolve around a communication campaign: “Bridge, you’ll be surprised! “. A campaign with a new design, new media, and new relationships with national and regional press.




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